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Strategic Affiliate Marketing

Strategic Affiliate Marketing, A Book of Great information.

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I have been an active affiliate with my personal web sites and advisor for many advertisers via my professional work.

This industry has matured dramatically over the last 4-5 year, and "Strategic Affiliate Marketing" analyzes the essentials and the core values of affiliate marketing that remains even when the market changes.

This is a very helpful "tool", both for the academic and practitioner, when evaluating the opportunities within affiliate marketing and other online partnerships.

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This book gives a profound insight in the mechanisms of affiliate marketing - in theory and in practice.

Both affiliates and advertisers in all sizes and industries will benefit from the considerations made in this book.

Additionally, the book is presented at a highly accademic level challanging existing marketing theories in a developing marketing arena.

Affiliate Marketing